A New Era in Diagnostics: Roche Launches LumiraDx in Ghana

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A case study on how Geovision Services supported Roche Africa 

Diagnostics in launching LumiraDx in Ghana through seamless technical production, branding, and event execution.

Date: 11th September 2025
Venue: Alisa Hotel, North Ridge, Accra
Client: Roche Africa Diagnostics
Launch: LumiraDx

On 11th September 2025, Roche Africa Diagnostics marked a significant milestone with the launch of LumiraDx at Alisa Hotel, North Ridge, Accra. The event showcased Roche’s ongoing commitment to expanding healthcare access and improving diagnostic equity across Africa.

LumiraDx is an innovative point-of-care testing platform designed to deliver lab-quality results within minutes, enabling faster and more accurate diagnostic testing at the frontline of care. It addresses critical health challenges such as cardiovascular, infectious, and metabolic diseases, empowering healthcare professionals with real-time data to make informed decisions.

“With LumiraDx, we’re expanding access to fast, accurate, and digitally connected diagnostics, delivering results directly at the point of care,” said Roberto Taboada, Country Head of Roche Diagnostics Ghana.

Read more on the official Roche Africa post.

Geovision’s Role in the Launch

As the official event management partner, Geovision Services Ghana handled the end-to-end planning, coordination, and technical execution of the LumiraDx launch event.

Our services included:

• PA and Audiovisual Setup – Ensuring clear sound and high-quality visuals throughout the presentations.
• Live Streaming – Making the event accessible to online participants across Ghana and beyond.
• Event Decor and Branding – Creating a professional atmosphere that reflected Roche’s brand identity.
• Photography & Videography – Capturing the key moments, speakers, and networking interactions.

From setup to teardown, our technical team ensured a smooth, glitch-free event, maintaining sound clarity, visual precision, and a seamless guest experience.

What Made This Event Special

The launch of LumiraDx brought together a distinguished lineup of guests and industry leaders, including:

• Dr. Ignatius Awinibuno (Ministry of Health)
• Prof. William Ampofo (University of Ghana)
• Joseph Oliver-Commey (Ghana Infectious Disease Centre)

Each shared insights on the future of diagnostics, the importance of decentralised testing, and how point-of-care solutions like LumiraDx will shape the future of healthcare in Ghana.

The event highlighted collaboration across government, academia, and the private sector, with one shared mission: to improve healthcare access and patient outcomes.

Client Feedback

Our team at Geovision received excellent feedback from the Roche Ghana representatives, who praised our:

• Promptness and professionalism
• Attention to detail in event branding
• Seamless audiovisual coordination
• Stunning décor and stage design

“The Geovision team exceeded our expectations. Everything ran smoothly without a single technical issue — we’re impressed by their professionalism and creativity.” — Roche Ghana Event Representative

About LumiraDx

Learn more about LumiraDx

LumiraDx is transforming how healthcare providers conduct tests by providing portable, affordable, and reliable diagnostics. The system connects digitally with healthcare systems, allowing for better data collection, monitoring, and reporting.

This launch in Ghana represents a major advancement in diagnostic equity, particularly for rural and underserved communities, where access to laboratories remains limited.

Why Global Brands Choose Geovision Services Ghana

As a top event management company in Ghana, Geovision Services has built a strong track record of delivering corporate, healthcare, and trade events for both local and international clients, including:

• UNDP
• U.S. Meat Export Federation
• Max International
• Zoomlion Ghana
• Roche Diagnostics Ghana

We combine creative design, technical expertise, and logistical precision to bring every event to life. Whether it’s a product launch, conference, or corporate exhibition, Geovision is the partner you can rely on for excellence and innovation.

Event Gallery: Roche LumiraDx Launch Ghana

Experience the highlights from the Roche LumiraDx Launch Ghana, from the stage setup to the branding, and technical production by Geovision Services Ghana.

Final Thoughts

The Roche LumiraDx Launch was more than just an event — it was a symbol of how innovation and expert event management can come together to shape a better future for healthcare in Ghana.

Geovision Services Ghana is proud to have played a part in such a transformative moment, reaffirming our reputation as a leader in professional event execution.